Sam Walton’s Rule #8

 

Exceed your customer’s expectations.  If you do, they’ll come back over and over.  Give them what they want— and a little more.  Let them know you appreciate them.  Make good on all your mistakes, and don’t make excuses—apologize.  Stand behind everything you do.  “Satisfaction guaranteed” will make all the difference. [i]

 

 



[i] www.refresher.com/walton.html.  April, 2003.