100 Leading National Advertisers

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Ad Age’s exclusive national ad spending estimates, as well as measured brand spending, key personnel at the client, agency and media specialist are profiled for top 100 marketers. A supplement to the Ad Age Special Report, (AA, June 28), additional electronic copies of this report can be downloaded from AdAge.com QwikFIND aap73j. More information is available in the AdAge.com DataCenter.

AdAgeSPECIALREPORT6.28.04

49TH ANNUAL

U.S. MARKETER PROFILE ED

LEADING NATIONAL

ADVERTISERS

INSIDE Total by media and category

Annual domestic ad spending totals by media and industry

PAGE 3

The rankings

100 top U.S. advertisers ranging from No. 1 GM to No. 100 Canon

PAGES 4 and 5

Marketer profiles

Ad dollars by brand, sales, earnings, agencies and key marketing personnel

PAGE 6 to 83

ADVERTISING AGE’S EXCLUSIVE RANKING OF THE NATION’S TOP SPENDERS

About this profile edition

THE 100 LEADING NATIONAL Advertisers boosted their spending in all forms of advertising by 9% to $90.31 billion in 2003 and in the process elevated the nation’s total media expenditures for the first time above pre-recession 2000 levels. The media component of the Top 100, at $52.21 billion, up 9.3%, accounted for

40.7% of the nation’s total media spending of $128.35 billion in 17 media. An unmeasured ad component of $38.1 billion (up 8.7%) claimed the rest of the total ad pot. These Leaders drove media spending in

2003 as non-Top 100 advertisers grew only 4.1% in 2003. By comparison, media expenditures in 2000 were $118.45 billion drawn from 11 media. Last year those same 11 media in the aggregate passed 2000 levels. It has been an uphill climb since media plunged 7.8% in 2001. Growth of 5% in 2002 still left media short of its high-water mark in 2000. General Motors Corp. at $3.43 billion in total advertising, down 1.4%, beat back Procter & Gamble Co. at $3.32 billion, up 24.3%, to claim honors as top spender,

although P&G seems poised to reclaim the No. 1 spot it lost to GM in 1997. This pdf version of the 100 Leading National Advertisers augments the printed version (AA, June 28, 2004) by producing profiles on each Top 100 advertiser. Content of this pdf is as follows:

● Charts: Key charts in this report include: The Top 100: The list covers GM to No. 100 Canon at $317.2 million, up 44%. Thirty-three marketers on the list have U.S. ad totals above $1 billion.

Domestic ad spending: This chart is a compilation of media spending from 20 mediums--most of them monitored by TNS Media Intelligence/CMR—and unmeasured spending estimates both for the Top 100 ($38.1 billion) and for all advertisers ($117.1 billion) in the U.S.

U.S. ad spending by ad category: This chart breaks out 11 measured media by 23 ad categories using TNSMI/CMR Ad$pender data, from automotive at $18.39 billion, up 8.2%, to oil & gas at $261.3 million, up 0.3%.

● Brands: There were 549 brands on which the Top 100 spent more than $10 million in measured media in 2003, according to TNSMI/CMR. Ad Age lists these so-called megabrands by their media spending in each profile. P&G supported 46 such megabrands in 2003, by far the most among the Top 100. No. 8 Johnson & Johnson was closest to P&G in power brands with 26. P&G’s top brand was Crest dental care at $272.7 million in media, up 54.3%; Johnson & Johnson’s lead brand was Tylenol pain relief remedies at $209.5 million, up 56.2%. The Verizon Communications megabrand was the hands-down media king at $1.2 billion, up 11.5%.

●Sales and earnings: Primary financial data on each Top 100 company is provided for two consecutive years. Data include worldwide sales and earnings, U.S. sales and operating income, and sales by global division.

● Personnel, brands, agencies: Ad Age lists key marketing executives at the brand or category level of each Top 100 company, and personnel responsible for those accounts at traditional and specialty agencies and media specialty companies.

● Methodology: U.S. measured spending was pulled for the 250 largest national advertisers, a group pared to 100 after adding unmeasured ad estimates. TNSMI/CMR’s Stradegy product provided measured spending in 15 national media and the Yellow Pages Integrated Media Association contributed spending

in Yellow Pages. Unmeasured spending is an Ad Age estimate and includes direct mail, sales promotion, co-op spending, couponing, catalogs, business and farm publications and special events, to name a few.

Unmeasured basically is the difference between a company’s reported or estimated ad costs and its measured media. The rreported ad costs, if global, is weighted by Ad Age to reflect a U.S.-only share.

STAFF FOR THIS REPORT: KEVIN BROWN, R.

CRAIG ENDICOTT, SCOTT MACDONALD, MARK

SCHUMANN, GREGG MACARTHUR, JENNIE

SIERRA, LUKE MATHENY, ANDREW GREEN AND

MIKE RYAN

DOMESTIC ADVERTISING SPENDING TOTALS

By media bought in 2003 and 2002

ADVERTISING EXPENDITURES MEDIUM AS % OF TOTAL COEN’S U.S. TOTALS*

MEDIA 2003 2002 % CHG

Magazine $18,347 $11,435 $10,995 4.0

Business publications 7,277 4,004 3,976 0.7

National newspaper 2, 7,357 6,806 8.1

Local newspaper 22,787 37,486 37,225 0.7

Network TV 20,375 15,030 15,000 0.2

Spot TV 16, 23,468 24,034 -2.4

Syndicated TV 3, 3,434 3,034 13.2

Cable TV networks 12,251 13,954 12,071 15.6

Cable local spot NA 4,860 4,226 15.0

Network radio 1,001 798 775 3.0

National spot radio 2, 3,540 3,340 6.0

Local radio 6, 14,762 14,762 0.0

Outdoor 2,673 5,443 5,175 5.2

Direct mail 48,370 46,067 5.0

Yellow Pages NA 13,896 13,776 0.9

Internet 6, 5,650 4,883 15.7

Measured 128,358 213,487 206,145 3.6

Unmeasured 117, 31,990 30,730 4.1

Total U.S. 245, 245,477 236,875 3.6

Notes: Dollars are in millions. Media expenditures by medium from TNS Media Intelligence/CMR, except Yellow Pages from Yellow Pages Integrated Media Association. The total for ALL U.S. ADVERTISING media expenditures ($245.48 billion) is

from Robert J. Coen’s media analysis at Universal McCann. *The ALL U.S. ADVERTISING unmeasured is the Coen total minus the TNSMI/CMR total media ($128.36 billion). The individual media comprising that TNSMI/CMR total differ slightly from

the totals in the table below. TNSMI/CMR’s database is live. New media and markets are constantly being added and updated. Data reports run at different times yield slightly different results.

DOMESTIC ADVERTISING SPENDING BY CATEGORY

By media bought in 2003 and 2002

RANK MEASURED MEDIA U.S. MEASURED MEDIA BREAKOUT FOR 2003

‘03 ‘02 CATEGORY 2003 % CHG MAGAZINE NEWSPAPER OUTDOOR TV CABLE NETS RADIO INTERNET

1 1 Automotive $18,393.3 8.2 $2,196.7 $6,271.0 $339.4 $7,878.2 $1,058.4 $434.1 $215.5

2 2 Retail 16,204.9 6.3 1,364 6,685 291 5,127 873 750 1,115

3 3 Movies, media, advertising 8,319.4 7.6 1,539 2,301 231 2,252 589 353 1,055

4 5 Medicines & proprietary remedies 6,863.2 18.7 1,882 200 13 3,382 953 215 218

5 4 Food, beverages,confectionery 6,403.0 0.4 1,551 40 50 3,366 1,158 172 67

6 6 Financial services 6,236.0 10.6 918 1,482 193 1,725 802 200 916

7 7 Home furnishings, supplies, appliances 5,927.4 10.1 2,178 181 14 2,300 1,065 126 63

8 8 Telecommunications 5,592.3 14.1 358 1,924 107 2,005 530 372 296

9 10 Personal care 5,045.6 13.6 1,773 47 8 2,417 713 46 41

10 9 Airlines, hotels, car rental 4,690.5 0.7 1,083 1,607 264 820 463 119 334

11 11 Direct response cos. 4,489.0 8.0 1,715 380 2 1,005 1,256 41 89

12 12 Restaurants and fast food 4,130.8 2.5 106 149 206 3,034 471 150 15

13 13 Computers, software, Internet 3,985.7 1.0 1,664 378 26 797 391 86 644

14 14 Insurance and real estate 3,278.5 14.1 359 1,200 195 931 315 119 158

15 16 Apparel 2,300.4 4.1 1,648 26 20 332 195 16 64

16 15 Government, politics and organizations 1,908.0 -24.7 281 375 99 780 143 104 125

17 17 Beer, wine & liquor 1,809.5 -5.6 453 56 156 772 239 64 69

18 18 Business & manufacturing equipment 1,739.5 -4.8 1,076 145 21 276 94 55 74

19 19 Public Service Announcements 1,727.3 -2.3 0 0 0 1,628 99 0 0

20 20 Sporting goods, toys and games 1,514.1 5.6 454 24 6 463 481 11 74

21 21 Pets, pet foods and supplies 460.5 12.8 103 3 1 241 97 2 14

22 22 Cigarettes, tobacco 376.8 29.7 295 9 1 56 12 3 1

23 23 Gas & oil 261.3 0.3 59 8 4 89 58 39 4

Miscellaneous 8,818.4 8.6 2,104 2,271 427 2,510 640 159 707

Total 120,475.6 6.7 25,159 25,763 2,674 44,189 12,696 3,636 6,358

Notes: Dollars in millions. 2002 ranking represents data compiled in 2004. Table includes measured media from TNS Media Intelligence/CMR. Yellow Pages is excluded from these totals as are local radio, spot cable and FSIs, all of which are

included in the $245.48 billion ad total for the U.S. in the top chart. Some categories are aggregated from CMR classifications as follows: Apparel: Ready-to-wear/Underclothing & hosiery/Apparel NEC/Jewelry & watches/Apparel accessories/

Footwear; Business & manufacturing equipment: Manufacturing-materials & equip, freight, ind dev/Office machines/Furniture & supplies/Business & technology; Toiletries, cosmetics & personal care: Cosmetics & beauty aids-wmn, m&w,

Unisex/Personal hygiene & health-wmn, m&w, unisex/Hair products & access-wmn, m&w, unisex/Toiletries, hygienic goods & skin care-men; Food, beverages & confectionery: Beverages/Confectionery & snacks/Dairy, produce, meat & bakery

goods/Prepared foods/Ingredients, mixes & seasonings; Home furnishings, appliances, supplies: Household soaps, cleansers & polishes/Household furnishings & accessories/Building materials, equipment & fixtures/Home & building/Household

appliances, equipment & utensils/Household supplies; Medicines & proprietary remedies: Pharmaceutical houses/Medicines & proprietary remedies/Drugs, toiletries & fitness/Eye glasses, medical equip & supplies; Miscellaneous: Aviation (excluding

freight)/Miscellaneous services & amusements/Schools, camps, seminars/General NEC/Miscellaneous merchandise/Horticulture & farming; Retail: Discount department & variety stores/Department stores/Retail/Shopping centers & catalog

showrooms. Consumer magazine includes Sunday magazine, local magazine and business publication; TV includes network, spot, syndicated and Spanish-language TV; radio is network and national spot; newspaper includes national newspaper.

Notes: Dollars are in millions. 2002 rankings represent data compiled in 2004. Measured media from TNS Media Intelligence/CMR’s Stradegy and Yellow Pages Integrated Media Association.

100 LEADERS

Ranked by total U.S. advertising spending 2003

RANK TOTAL U.S. ADVERTISING SPENDING U.S. MEASURED MEDIA SPENDING

2003 2002 ADVERTISER HEADQUARTERS 2003 2002 % CHG 2003 2002 % CHG

1 1 General Motors Corp. Detroit $3,429.9 $3,477.5 -1.4 $2,366.6 $2,399.5 -1.4

2 3 Procter & Gamble Co. Cincinnati 3,322.7 2,673.4 24.3 2,684.4 2,159.9 24.3

3 2 Time Warner New York 3,097.3 2,922.8 6.0 1,847.2 1,743.1 6.0

4 4 Pfizer New York 2,838.5 2,566.2 10.6 1,011.5 914.4 10.6

5 6 DaimlerChrysler Auburn Hills, Mich./Stuttgart, Germany 2,317.5 2,031.8 14.1 1,608.2 1,410.0 14.1

6 5 Ford Motor Co. Dearborn, Mich. 2,233.8 2,251.8 -0.8 1,444.5 1,456.2 -0.8

7 7 Walt Disney Co. Burbank, Calif. 2,129.3 1,803.0 18.1 1,391.7 1,178.4 18.1

8 8 Johnson & Johnson New Brunswick, N.J. 1,995.7 1,799.0 10.9 1,251.9 1,128.6 10.9

9 11 Sony Corp. Tokyo 1,814.8 1,621.1 12.0 1,003.7 896.6 12.0

10 13 Toyota Motor Corp. Toyota City, Japan 1,682.7 1,552.7 8.4 1,014.2 935.8 8.4

11 14 Verizon Communications New York 1,674.2 1,527.5 9.6 1,197.8 1,092.8 9.6

12 9 Sears, Roebuck & Co. Hoffman Estates, Ill. 1,633.6 1,661.2 -1.7 785.8 799.1 -1.7

13 17 General Electric Co. Fairfield, Conn. 1,575.7 1,256.1 25.4 787.8 628.1 25.4

14 12 GlaxoSmithKline Greenford, Middlesex, U.K. 1,553.7 1,554.0 -0.0 776.1 776.2 -0.0

15 23 SBC Communications San Antonio, Texas 1,511.0 1,091.6 38.4 1,037.8 749.7 38.4

16 15 McDonald’s Corp. Oak Brook, Ill. 1,368.3 1,335.7 2.4 638.3 623.1 2.4

17 10 Unilever London/Rotterdam 1,332.1 1,640.0 -18.8 571.8 704.0 -18.8

18 18 Altria Group New York 1,311.0 1,206.0 8.7 1,006.9 926.2 8.7

19 26 Nissan Motor Co. Tokyo 1,300.7 966.7 34.6 961.8 714.8 34.6

20 20 Merck & Co. Whitehouse Station, N.J. 1,264.4 1,158.4 9.1 355.4 325.6 9.1

21 16 Viacom New York 1,248.8 1,259.8 -0.9 782.2 789.0 -0.9

22 21 L’Oreal Paris 1,239.4 1,117.7 10.9 636.1 573.6 10.9

23 22 PepsiCo Purchase, N.Y. 1,212.2 1,113.9 8.8 891.1 818.9 8.8

24 32 Home Depot Atlanta 1,149.9 885.2 29.9 561.3 432.0 29.9

25 31 Microsoft Corp. Redmond, Wash. 1,147.2 909.1 26.2 569.9 451.6 26.2

26 19 Honda Motor Co. Tokyo 1,143.7 1,192.8 -4.1 709.0 739.4 -4.1

27 25 Nestle Vevey, Switzerland 1,112.7 1,073.2 3.7 520.4 501.9 3.7

28 24 U.S. Government Washington 1,102.3 1,082.8 1.8 642.8 631.4 1.8

29 28 Target Corp. Minneapolis 1,083.3 960.0 12.8 600.9 532.5 12.8

30 34 Sprint Corp. Westwood, Kan. 1,069.3 863.0 23.9 805.8 650.3 23.9

31 33 AT&T Wireless Redmond, Wash. 1,034.9 872.9 18.6 817.1 689.2 18.6

32 30 News Corp. Sydney 1,031.8 944.5 9.2 779.0 713.1 9.2

33 27 J.C. Penney Co. Plano, Texas 1,024.8 965.2 6.2 409.9 386.1 6.2

34 56 Novartis Basel, Switzerland 966.5 569.3 69.8 394.9 232.6 69.8

35 29 General Mills Minneapolis 955.6 954.1 0.2 615.9 615.0 0.2

36 38 Estee Lauder Cos. New York 905.6 805.3 12.5 146.6 130.4 12.5

37 41 Hewlett-Packard Co. Palo Alto, Calif. 898.9 736.1 22.1 511.2 418.6 22.1

38 35 IBM Corp. Armonk, N.Y. 862.0 832.3 3.6 427.8 413.1 3.6

39 36 Best Buy Co. Eden Prairie, Minn. 837.5 818.7 2.3 324.9 317.6 2.3

40 44 Wyeth Madison, N.J. 821.4 724.7 13.4 342.9 302.5 13.4

41 48 Mars Inc. McLean, Va. 813.4 653.1 24.5 431.5 346.5 24.5

42 58 Bristol-Myers Squibb Co. New York 778.1 563.5 38.1 230.3 166.8 38.1

43 40 Anheuser-Busch Cos. St. Louis 776.4 792.9 -2.1 445.2 454.7 -2.1

44 43 Cendant Corp. Parsippany, N.J. 773.1 726.9 6.4 231.7 217.8 6.4

45 46 ConAgra Foods Omaha, Neb. 764.8 680.1 12.4 189.3 168.3 12.4

46 42 Yum Brands Louisville, Ky. 761.1 732.6 3.9 659.9 635.2 3.9

47 39 Diageo London 748.2 797.8 -6.2 206.0 219.7 -6.2

48 45 Federated Department Stores Cincinnati 707.2 715.1 -1.1 615.7 622.6 -1.1

49 52 Wal-Mart Stores Bentonville, Ark. 677.9 618.1 9.7 479.4 437.2 9.7

50 59 American Express Co. New York 673.1 542.1 24.2 379.7 305.8 24.2

Ranked by total U.S. advertising spending 2003

51 47 May Department Stores Co. St. Louis $630.0 $655.9 -4.0 $544.7 $567.1 -4.0

52 65 Gillette Co. Boston 611.7 495.0 23.6 321.7 260.3 23.6

53 63 Kroger Co. Cincinnati 611.5 508.9 20.2 110.7 92.1 20.2

54 64 Schering-Plough Corp. Madison, N.J. 609.0 507.6 20.0 269.1 224.3 20.0

55 54 Volkswagen Wolfsburg, Germany 608.2 602.4 1.0 448.8 444.6 1.0

56 53 Sara Lee Corp. Chicago 582.7 604.7 -3.6 196.0 203.4 -3.6

57 71 Kellogg Co. Battle Creek, Mich. 569.7 429.1 32.8 374.1 281.8 32.8

58 61 Dell Austin, Texas 564.8 510.6 10.6 466.9 422.1 10.6

59 51 Nike Beaverton, Ore. 559.0 623.5 -10.4 214.4 239.2 -10.4

60 55 Clorox Co. Oakland, Calif. 553.4 572.3 -3.3 487.8 504.5 -3.3

61 83 Safeway Pleasanton, Calif. 533.3 356.2 49.7 107.0 71.5 49.7

62 49 Burger King Corp. Miami 524.5 650.1 -19.3 294.3 364.7 -19.3

63 62 Deutsche Telekom Bonn, Germany 517.6 509.3 1.6 371.5 365.5 1.6

64 79 MCI Ashburn, Va. 517.0 371.2 39.3 376.7 270.5 39.3

65 69 Lowe’s Cos. North Wilkesboro, N.C. 503.7 444.3 13.4 302.2 266.6 13.4

66 78 Mattel El Segundo, Calif. 487.8 384.4 26.9 189.7 149.5 26.9

67 70 Gap Inc. San Francisco 485.8 433.6 12.1 373.9 333.7 12.1

68 37 AT&T Corp. Basking Ridge, N.J. 478.7 815.1 -41.3 264.2 449.8 -41.3

69 57 Coca-Cola Co. Atlanta 472.7 569.0 -16.9 288.9 347.7 -16.9

70 60 Albertson’s Boise, Idaho 466.8 524.9 -11.1 124.6 140.1 -11.1

71 72 Visa International San Francisco 462.1 423.2 9.2 332.8 304.8 9.2

72 NA InterActiveCorp New York 460.9 279.6 64.8 322.4 195.6 64.8

73 66 Aventis Strasbourg, France 459.1 486.0 -5.5 173.2 183.3 -5.5

74 93 Kohl’s Corp. Menomonee Falls, Wis. 451.7 316.0 42.9 281.2 196.8 42.9

75 82 MasterCard International New York 439.5 358.0 22.8 316.9 258.2 22.8

76 80 Bayer Leverkusen, Germany 434.5 370.6 17.2 221.8 189.2 17.2

77 67 SABMiller London 432.9 458.5 -5.6 272.4 288.5 -5.6

78 75 Berkshire Hathaway Omaha, Neb. 430.9 398.5 8.1 259.6 240.1 8.1

79 91 Nextel Communications Reston, Va. 423.5 319.6 32.5 264.9 199.9 32.5

80 NA Citigroup New York 420.2 202.5 107.5 261.6 126.1 107.5

81 50 Kmart Corp. Troy, Mich. 413.1 628.6 -34.3 179.2 272.6 -34.3

82 68 Campbell Soup Co. Camden, N.J. 412.3 447.5 -7.9 295.2 320.4 -7.9

83 84 Doctor’s Associates Milford, Conn. 407.9 352.7 15.6 268.8 232.5 15.6

84 NA AstraZeneca London 404.3 309.1 30.8 274.8 210.1 30.8

85 74 Limited Brands Columbus, Ohio 396.5 410.7 -3.4 89.6 92.7 -3.4

86 87 Intel Corp. Santa Clara, Calif. 393.8 345.2 14.1 131.1 115.0 14.1

87 92 Reckitt Benckiser Windsor, Berkshire, U.K. 392.8 318.0 23.5 299.7 242.6 23.5

88 81 Wendy’s International Dublin, Ohio 385.8 359.5 7.3 321.5 299.5 7.3

89 77 Mitsubishi Motors Corp. Tokyo 381.5 392.1 -2.7 276.7 284.3 -2.7

90 NA BellSouth Corp. Atlanta 375.6 223.0 68.5 125.9 74.8 68.5

91 85 Kimberly-Clark Corp. Irving, Texas 347.6 352.5 -1.4 251.9 255.5 -1.4

92 86 Kia Motors Corp. Seoul 347.3 349.0 -0.5 250.0 251.3 -0.5

93 76 Cadbury Schweppes London 340.8 396.2 -14.0 230.3 267.8 -14.0

94 90 United Parcel Service Greenwich, Conn. 339.8 331.4 2.5 172.2 167.9 2.5

95 73 Adolph Coors Co. Golden, Colo. 339.5 420.3 -19.2 169.0 209.3 -19.2

96 NA Hyundai Motor Co. Seoul 332.8 248.4 34.0 239.6 178.8 34.0

97 89 Colgate-Palmolive Co. New York 331.7 336.7 -1.5 110.9 112.5 -1.5

98 NA Philips Electronics Eindhoven, Netherlands 318.7 258.0 23.5 144.8 117.3 23.5

99 88 SC Johnson Racine, Wis. 318.2 340.7 -6.6 273.4 292.7 -6.6

100 NA Canon Tokyo 317.2 220.2 44.0 165.0 114.5 44.0

Notes: Dollars are in millions. 2002 rankings represent data compiled in 2004. Measured media from TNS Media Intelligence/CMR’s Stradegy and Yellow Pages Integrated Media Association.

ADVERTISER PROFILES

70 Albertson’s

U.S. ad spending ($ in thousands)

By media 2003 2002 % chg

Magazine . . . . . . . . . . . . . . . . . . . .$317 $42 648.1

Sunday magazine . . . . . . . . . . . .1,441 931 54.7

Newspaper . . . . . . . . . . . . . . . . .46,385 47,201 -1.7

Outdoor . . . . . . . . . . . . . . . . . . . .1,833 2,788 -34.2

Network TV . . . . . . . . . . . . . . . . . . . .47 NA NA

Spot TV . . . . . . . . . . . . . . . . . . .57,904 79,246 -26.9

Syndicated TV . . . . . . . . . . . . . . . . . .78 NA NA

Cable TV networks . . . . . . . . . . . . . .18 15 19.5

National spot radio . . . . . . . . . .15,969 9,796 63.0

Internet . . . . . . . . . . . . . . . . . . . . . .581 70 730.0

Business publications . . . . . . . . . . .NA 4 NA

Measured media . . . . . . . . . .124,572 140,092 -11.1

Unmeasured media . . . . . . . .342,188 384,820 -11.1

Total . . . . . . . . . . . . . . . . . . . .466,760 524,912 -11.1

By brand 2003 2002 % chg

Albertson’s food stores . . . . . . .65,719 78,578 -16.4

Jewel food stores . . . . . . . . . . .20,546 20,293 1.2

Sav-On drug stores . . . . . . . . . .16,422 16,158 1.6

Osco drug stores . . . . . . . . . . . .14,606 17,274 -15.4

Sales & earnings ($ in millions)

Worldwide & U.S. 2003 2002 % chg

Sales . . . . . . . . . . . . . . . . . . . . .$35,436 $35,626 -0.5

Earnings . . . . . . . . . . . . . . . . . . . . .556 485 14.6

Headquarters

Albertson’s/250 Parkcenter Blvd., P.O. Box 20, Boise, Idaho

83726/Phone: (208) 395-6200.

Notes

Albertson’s in April 2004 acquired for $2.5 billion JS USA

Holding, owner of 204 Shaw’s and Star Markets stores in the New

England area.

Personnel, brands, agencies

Corporate: Larry Johnston, chmn & CEO; Peter Lynch, pres &

chief operating officer; Bob Butler, Intermountain West div pres

& exec VP-company food opers; Judy Spires, Dallas/Ft. Worth div

pres; Dave Simonson, Southern California div pres; Donna

Robbins, Northern California div pres; Pete VanHelden,

Jewel/Osco div pres; Carl Jablonski, Eastern div pres; Kevin

Tripp, Drug div pres & exec VP-company drugstore opers; Paul

Gannon, Shaw’s div pres & CEO.

Duncan & Associates, Los Angeles. Barbie Wentworth, pres &

chief operating officer; Steve Moses, acct super. — Acme,

Albertson’s, Jewel-Osco, Max Foods, Osco-Drug, Sav-on Drugs,

Super Saver.

Acento, Los Angeles. Carlos Corboda, acct dir. — Hispanic adv,

Albertson’s, Jewel, Osco, Sav-On.

Carol H. Williams Advertising, Oakland, Calif. Tracey Clanton,

acct dir. — African-American adv, Albertson’s.

Dae Advertising, San Francisco. Angel Wong, sr acct exec. —

Asian-American adv, Albertson’s.

Shaker Recruitment Advertising & Communications, Oak Park,

Ill. Judy Potempa, acct exec. — recruitment adv.

18 Altria Group

U.S. ad spending ($ in thousands)

By media 2003 2002 % chg

Magazine . . . . . . . . . . . . . . . .$367,942 $383,645 -4.1

Sunday magazine . . . . . . . . . . .18,186 16,548 9.9

Newspaper . . . . . . . . . . . . . . . . . .9,202 9,324 -1.3

National newspaper . . . . . . . . . .3,943 1,654 138.4

Outdoor . . . . . . . . . . . . . . . . . . . .3,576 6,931 -48.4

Network TV . . . . . . . . . . . . . . .219,300 208,272 5.3

Spot TV . . . . . . . . . . . . . . . . . . .84,357 52,054 62.1

Syndicated TV . . . . . . . . . . . . . .37,878 36,707 3.2

Cable TV networks . . . . . . . . .187,443 160,935 16.5

Network radio . . . . . . . . . . . . . .13,527 8,575 57.8

National spot radio . . . . . . . . . . .4,796 3,803 26.1

Internet . . . . . . . . . . . . . . . . . . .26,640 5,775 361.3

Spanish-language TV . . . . . . . .26,115 26,051 0.2

Business publications . . . . . . . . .3,781 5,867 -35.6

Local magazines . . . . . . . . . . . . . . .171 86 97.6

Measured media . . . . . . . . .1,006,856 926,226 8.7

Unmeasured media . . . . . . . .304,130 279,775 8.7

Total . . . . . . . . . . . . . . . . . .1,310,987 1,206,001 8.7

By brand 2003 2002 % chg

Kraft packaged foods . . . . . . .167,489 122,808 36.4

Nabisco snacks . . . . . . . . . . . .160,308 163,519 -2.0

Philadelphia cream cheese . .138,479 78,363 76.7

Post cereals . . . . . . . . . . . . . . .109,531 97,245 12.6

Jell-O gelatin . . . . . . . . . . . . . . .42,440 30,201 40.5

Capri Sun fruit drinks . . . . . . . .33,116 25,822 28.2

DiGiorno packaged foods . . . . .30,284 20,163 50.2

Planters nuts . . . . . . . . . . . . . . .25,740 24,841 3.6

Oscar Mayer packaged meats . .25,622 19,021 34.7

Kool-Aid drink mixes . . . . . . . . .25,367 28,478 -10.9

Crystal Light drink mixes . . . . .23,083 20,987 10.0

Lunchables packaged foods . . .22,985 25,032 -8.2

Cool Whip topping . . . . . . . . . . .21,994 23,995 -8.3

Altria corporate . . . . . . . . . . . . .16,077 0 NA

Lifesavers candy . . . . . . . . . . . .13,829 12,851 7.6

General Foods instant coffee . .13,681 7,924 72.7

Maxwell House coffee . . . . . . . .12,641 19,062 -33.7

Balance energy bars . . . . . . . . .12,458 23,755 -47.6

Altoid mints . . . . . . . . . . . . . . . .11,773 12,276 -4.1

Creme Savers candy . . . . . . . . .10,205 14,391 -29.1

Sales & earnings ($ in millions)

Worldwide 2003 2002 % chg

Sales . . . . . . . . . . . . . . . . . . . . .$81,832 $80,408 1.8

Earnings . . . . . . . . . . . . . . . . . . . .9,204 11,102 -17.1

U.S. 2003 2002 % chg

Sales . . . . . . . . . . . . . . . . . . . . . .40,298 44,725 -9.9

Pre-tax earnings . . . . . . . . . . . . .8,201 12,179 -32.7

Division sales . . . . . . . . . . . . .2003 2002 % chg

Tobacco . . . . . . . . . . . . . . . . . . .50,390 52,041 -3.2

Food . . . . . . . . . . . . . . . . . . . . . .31,010 29,723 4.3

Division sales . . . . . . . . . . . . .2003 2002 % chg

Financial svcs . . . . . . . . . . . . . . . . .432 495 -12.7

Beer . . . . . . . . . . . . . . . . . . . . . . . . . . .0 2,641 NA

Headquarters

Altria Group/120 Park Ave., 25th fl., New York, N.Y. 10017-

5592/Phone: (917) 663-5000.

Notes

Altria Group became the new name for Philip Morris Cos. in

January 2003. In July 2002, South African Breweries (later named

SABMiller) bought the company’s Miller Brewing Co. with stock.

Altria now holds 36% of SABMiller’s stock and a 24% voting interest.

At that time, Altria deconsolidated its beer business and

began accounting for SABMiller under the equity method. Ad

Age has moved Miller ad expenditures for two consecutive fullyear

periods to SABMiller in this report.

Personnel, brands, agencies

Corporate: Louis C. Camilleri, chmn & CEO.

Leo Burnett Worldwide, Chicago. John Gatti, sr VP & acct dir;

Tom Dudreck, exec VP & vice chmn. — corp campaigns.

Kraft Foods: 3 Lakes Dr., Northfield, Ill. 60093-2753/Phone: (847)

646-2000. Roger K. Deromedi, CEO-Kraft Foods Inc.; Betsy D.

Holden, pres-global mktg & category devel; David S. Johnson,

pres-N. Amer. commercial; Paula A. Sneed, sr VP-global mktg

resources grp; Don Miceli, VP-global media resources; Barbara

Ford, VP-global adv resources.

Foote Cone & Belding Worldwide, Chicago & New York. Joan

Black, exec VP & ww grp acct dir. — Chicago: A.1, Back to

Nature, Boca Foods, Kraft Easy Mac, Kraft Pizza Co. (California

Pizza Kitchen, DiGiorno, Tombstone), It’s Pasta Anytime, Kraft

Cooking, Kraft Macaroni & Cheese, Kraft Natural Cheeses, Kraft

Salad Dressings (Good Seasons, Pourables), Velveeta, Ums Cheese

Snacks, Jack’s pizza, Seven Seas, Shake ‘n Bake, Stove Top

Stuffing, Stove Top Oven Classics. New York: Chips Ahoy!, Cool

Whip, Corn Nuts, CremeSavers, Fig Newtons, Fun Fruits,

General Foods International Coffees, Gevalia Kaffe, Gummi

Savers, Handi-Snacks, Honeymaid Grahams, Jell-O, Jet Puffed

Marshmallows, LifeSavers, Nutter Butter, Oreo, Planters Nuts,

SnackWell’s, Starbucks Grocery Partnership, Teddy Grahams,

Terry’s Chocolates, Trolli.

J. Walter Thompson Co., Chicago. Erin Clarke, grp mgmt dir;

Tim Mauery, grp mgmt dir. — Breakstone’s, Cheez Whiz,

Claussen pickles, Grey Poupon, Knudsen dairy prods, Kraft

Cheese Nips, Kraft Grated Parmesan, Kraft Mayo, Kraft Singles,

Kraft 2% cheese, Miracle Whip, Oscar Mayer, Philadelphia cream

cheese, Philly Snack Bars, Ritz & Ritz Bits crackers, Ritz Chips,

Triscuit, Wheat Thins.

Leo Burnett Worldwide, Chicago. Jamie King, sr VP & acct dir.

— Altoids.

Lord Group, New York. Paul Grundlach, acct exec. — Baker’s

chocolate, Breyer’s yogurt, Sure-Jell.

Ogilvy & Mather Worldwide, New York. Rick Roth, sr ptnr &

ww client svcs dir. — Balance Bar, Capri Sun, Country Time,

Crystal Light, Kool-Aid, Maxwell House, Post cereals, Tang,

VeryFine, Yuban.

Y&R Advertising, New York. Kim Bealle, acct dir. — Bakers

Chocolate, Toblerone.

MediaVest, New York. Bill Tucker, mg dir. — media svcs.

Bravo Group, New York. Nilda Velez, VP & grp acct dir. —

Hispanic adv, Capri Sun, Chips Ahoy, Kraft Mac n’ Cheese, Kraft

Singles, Kool-Aid, Oreo, Oscar Mayer, Post, Pourables, Ritz.

UniWorld Group, New York. Ronny Mills, grp acct dir. —

urban mktg, Deluxe Mac & Cheese, Kool-Aid, Post.

Philip Morris USA: 6601 Broad St., Richmond, Va. 23230/Phone:

(804) 274-2000. Michael E. Szymanczyk, chmn & CEO; Jack

Nelson, pres-opers & tech; Nancy Brennan-Lund, sr VP-mktg;

Howard Willard, sr VP-youth smoking & corp responsibility;

David Beran, exec VP-strategy, comms & cons contact.

Leo Burnett Worldwide, Chicago. John Gatti, sr VP & acct dir;

Tom Dudreck, exec VP. — corp affairs, Basic, Benson & Hedges,

Chesterfield, Cambridge, Marlboro, Merit, Virginia Slims.

Y&R Advertising, New York. Jane Brite, exec VP & mg ptnr. —

corp affairs, Parliament.

Starcom, Chicago. Mary Ann Foxley, exec VP & media dir. —

media svcs.

50 American Express Co.

U.S. ad spending ($ in thousands)

By media 2003 2002 % chg

Magazine . . . . . . . . . . . . . . . . .$92,386 $53,896 71.4

Sunday magazine . . . . . . . . . . . . . .991 808 22.6

Newspaper . . . . . . . . . . . . . . . . .23,787 19,767 20.3

National newspaper . . . . . . . . .34,752 20,461 69.8

Outdoor . . . . . . . . . . . . . . . . . . . .8,613 6,836 26.0

Network TV . . . . . . . . . . . . . . . .68,988 96,592 -28.6

Spot TV . . . . . . . . . . . . . . . . . . .33,049 25,686 28.7

Syndicated TV . . . . . . . . . . . . . . .4,518 1,737 160.1

Cable TV networks . . . . . . . . . .71,484 57,324 24.7

Network radio . . . . . . . . . . . . . . .6,422 2,315 177.4

National spot radio . . . . . . . . . .12,037 3,106 287.6

Internet . . . . . . . . . . . . . . . . . . .14,370 12,117 18.6

Business publications . . . . . . . . .7,871 4,675 68.4

Local magazines . . . . . . . . . . . . . . .443 457 -3.2

Measured media . . . . . . . . . .379,711 305,777 24.2

Unmeasured media . . . . . . . .293,415 236,284 24.2

Total . . . . . . . . . . . . . . . . . . . .673,126 542,061 24.2

By brand 2003 2002 % chg

American Express financial svcs .368,704 284,223 29.7

Sales & earnings ($ in millions)

Worldwide 2003 2002 % chg

Sales . . . . . . . . . . . . . . . . . . . . .$25,866 $23,807 8.6

Earnings . . . . . . . . . . . . . . . . . . . .2,987 2,671 11.8

U.S. 2003 2002 % chg

Sales . . . . . . . . . . . . . . . . . . . . . .20,859 19,286 8.2

Pre-tax income . . . . . . . . . . . . . .3,385 2,983 13.5

Division sales 2003 2002 % chg

Travel related svcs . . . . . . . . . .19,189 17,721 8.3

Am Ex Financial Advisors . . . . . .6,172 5,617 9.9

American Express Bank . . . . . . . . .801 745 7.5

Corporate & other . . . . . . . . . . . . .104 99 5.1

Headquarters

American Express Co./American Express Tower C, 3 World

Financial Center, 200 Vesey St., New York, N.Y. 10285/Phone: (212)

640-2000.

Personnel, brands, agencies

Corporate: Kenneth I. Chenault, chmn & CEO.

American Express Financial Advisors: 200 AXP Financial

Center, Minneapolis, Minn. 55474/Phone: (612) 671-3131. Barbara

Fraser, exec VP & chief mktg officer; Giunero Floro, VP & headadv

& branding.

Ogilvy & Mather Worldwide, New York. John Seifert, mg ptnr;

Bill Brooks, exec grp dir.

MindShare Worldwide, New York. Steve Soldano, sr VP & ww

strategic plng dir. — media svcs.

American Express Publishing Corp.: 1120 Ave. of the Americas,

New York, N.Y. 10036/Phone: (212) 382-5600. Ed Kelly, pres &

CEO; Paul Francis, cfo & sr VP-corp devel & opers; Mark

Stanich, sr VP & chief mktg officer; Kathi Doolan, VP & pub-

Departures; Julie McGowan, sr VP & pub-Food & Wine; Ellen

Asmodeo-Giglio, VP & pub-Travel+Leisure, Travel+Leisure Family;

Robert C. Weber, VP & pub-T+L Golf; Janet Libert, pub & editor-

Executive Travel SkyGuide.

No agency.

American Express Travel Related Services Co.: American

Express Tower C, 3 World Financial Center, 200 Vesey St., New

York, N.Y. 10285/Phone: (212) 640-2000. John D. Hayes, chief mktg

officer; Nancy Smith, VP-global media & sponsorship mktg;

Jennifer Sheehan, VP-U.S. adv; Stephanie Katz-Rothman, VP-U.S.

adv; Sid Rothstein, VP-agency mgmt; Ellen Lasch, VP-brand

mgmt; Christine Brandt-Jones, VP-marketplace insights.

Ogilvy & Mather Worldwide, New York. John Seifert, mg ptnr.

— American Express cards & svcs.

MindShare Worldwide, New York. Steve Soldano, ww strategic

plng dir. — media svcs.

43 Anheuser-Busch Cos.

U.S. ad spending ($ in thousands)

By media 2003 2002 % chg

Magazine . . . . . . . . . . . . . . . . .$30,570 $26,385 15.9

Sunday magazine . . . . . . . . . . . . . .502 274 83.6

Newspaper . . . . . . . . . . . . . . . . . .9,240 9,660 -4.3

National newspaper . . . . . . . . . .2,753 2,698 2.0

Outdoor . . . . . . . . . . . . . . . . . . .56,977 49,264 15.7

Network TV . . . . . . . . . . . . . . .227,986 237,167 -3.9

Spot TV . . . . . . . . . . . . . . . . . . .57,507 60,294 -4.6

Syndicated TV . . . . . . . . . . . . . . .1,351 5,743 -76.5

Cable TV networks . . . . . . . . . .39,220 34,561 13.5

Network radio . . . . . . . . . . . . . . . . .NA 375 NA

National spot radio . . . . . . . . . . . . .495 306 61.6

Internet . . . . . . . . . . . . . . . . . . . .3,732 7,038 -47.0

Spanish-language TV . . . . . . . .12,745 18,606 -31.5

Business publications . . . . . . . . .2,026 2,253 -10.1

Local magazines . . . . . . . . . . . . . . . .79 41 92.6

Measured media . . . . . . . . . .445,182 454,664 -2.1

Unmeasured media . . . . . . . .331,179 338,232 -2.1

Total . . . . . . . . . . . . . . . . . . . .776,361 792,896 -2.1

By brand 2003 2002 % chg

Budweiser & Bud Light beers . .266,689 277,526 -3.9

Michelob beers . . . . . . . . . . . . .86,582 86,210 0.4

Busch & Busch Light beers . . .64,155 52,865 21.4

Sea World parks . . . . . . . . . . . .18,323 14,691 24.7

Sales & earnings ($ in millions)

Worldwide 2003 2002 % chg

Sales . . . . . . . . . . . . . . . . . . . . .$14,147 $13,566 4.3

Earnings . . . . . . . . . . . . . . . . . . . .2,076 1,934 7.3

U.S. 2003 2002 % chg

Sales . . . . . . . . . . . . . . . . . . . . . .13,510 12,984 4.1

Net income . . . . . . . . . . . . . . . . . .1,675 1,535 9.1

Division sales 2003 2002 % chg

Domestic beer . . . . . . . . . . . . . .12,997 12,563 3.5

Packaging . . . . . . . . . . . . . . . . . . .2,094 2,072 1.1

Entertainment . . . . . . . . . . . . . . . .924 859 7.6

International beer . . . . . . . . . . . . .797 714 11.6

Other . . . . . . . . . . . . . . . . . . . . . . . . .74 93 -20.4

Headquarters

Anheuser-Busch Cos./1 Busch Place, St. Louis, Mo. 63118/Phone:

(314) 577-2000.

Notes

Anheuser-Busch in June 2004 named Michael Owens to the new

post of vice president of sales and marketing, reporting to Bob

Lachky, vice president of brand management and director, global

brand creative, on everything except creative strategy and development.

Personnel, brands, agencies

Corporate: August A. Busch III, chmn; Patrick Stokes, pres &

CEO; John Jacob, exec VP-global comms; Joe Castellano, VP-corp

HR; Francine Katz, VP-comms & cons affairs; John Kaestner, VPcorp

affairs; Terri Vogt, VP-comms; August A. Busch IV, pres-

Anheuser-Busch; Don Massey, dir-opers & office pres; Bob

Lachky, VP-brand mgmt & dir-global brand creative; Mike

Owens, VP-sls & mktg; Keith Levy, VP-retail mktg; Tony

Ponturo, VP-global media & sports mktg; Peter McLoughlin, VPcorp

media; Jim Schumacker, VP-creative devel & adv svcs; Tim

Schoen, VP-presence mktg; John Marota, grp VP-retail creative

svcs; Denny Galati, dir-tactical mktg; Steve Uline, grp dir-sports

mktg & Bud sports; Pat McGauley, sr dir-high end brands; Dan

Hoffmann, dir-retail sls promo; Andy Goeler, sr dir-Budweiser

mktg; Dan McHugh, sr dir-Bud Light mktg; Rick Leininger, dir-

Michelob family & specialties; Danny Scott, dir-tactical brands;

Don Meyer, dir-new prods.

DDB Worldwide Communications, Chicago. Steve Jackson, ww

acct dir. — Bud Light, Budweiser, Busch family, Michelob Ultra,

cons awareness.

DDB Worldwide Communications, Toronto. Jeff McCrory, dirclients

svcs; Tim Binkley, acct dir. — Bud Light, Budweiser, Doc

Otis Hard Lemon.

Downtown Partners, Toronto. Jeff McCrory, dir-client svcs; Tim

Binkley, acct dir. — Budweiser, Bud Light.

Fusion Idea Lab, Chicago. Mike Oberman, ptnr; Matt Brennock,

ptnr. — Bud Light, Budweiser.

Goodby, Silverstein & Partners, San Francisco. Tanin Blumberg,

acct mgr. — Budweiser, Bud Light.

Hill, Holliday, Connors, Cosmopulos, Boston. Mike Sheehan,

CEO; Marty Donahue, creative dir; Bryan Sweeney, exec producer.

— Budweiser, Anheuser World Select.

Martin/Williams, Minneapolis. Stacy Janicki, acct super. —

Michelob Golden.

Momentum, St. Louis. Denny Reed, acct dir. — Bacardi Silver,

Michelob family.

Modernista!, Boston. Clift Jones, pres; Lance Jensen, co-founder;

Gary Koepke, co-founder.

Brado Cuneo, St. Louis. Bob Cuneo, ptnr; Steve Nollau, ptnr. —

special projects.

Dieste, Harmel & Partners, Dallas. Sylvia Galvan, acct super. —

Hispanic adv, Bud Light.

Del Rivero Messianu DDB, Miami. Angela Battistini, VP-acct

svcs; Beatriz Orozco, acct exec; Enrique Faillace, creative dir; Luis

Messianu, chief creative officer. — Hispanic adv, Bud Light,

Budweiser.

DNA Studio, Beverly Hills, Calif. Josh Moshay, CEO. — interactive

mktg.

Kupper Parker Communications, St. Louis. John Tolson, acct

super. — special projects, cons awareness & education.

Waylon Ad, St. Louis. Jim Palumbo, pres; Kip Monroe, creative

dir. — special projects.

Busch Entertainment: 231 S. Bemiston, Ste. 600, Clayton, Mo.

63105/Phone: (314) 577-2000. Keith M. Kasen, chmn; Robin D.

Carson, corp VP-mktg; Linda Smith, VP-brand mgmt; Dan

Dipiazzo, VP-cons mktg; Shannon Rodriguez, dir-mktg; Fred

Jacobs, sr dir-comms; Marcy Miles, dir-brand mgmt.

DDB Worldwide Communications, Chicago. Ramona Biliunas,

VP & mgmt rep. — Adventure Island, Busch Gardens Tampa Bay,

Busch Gardens Williamsburg, Discovery Cove, Sea World

Orlando, Sea World San Antonio, Sea World San Diego, Sesame

Place, Water Country USA.

84 AstraZeneca

U.S. ad spending ($ in thousands)

By media 2003 2002 % chg

Magazine . . . . . . . . . . . . . . . . .$85,641 $48,479 76.7

Sunday magazine . . . . . . . . . . .18,119 10,396 74.3

Newspaper . . . . . . . . . . . . . . . . . . .316 1,487 -78.8

National newspaper . . . . . . . . . . . .607 693 -12.5

Outdoor . . . . . . . . . . . . . . . . . . . . . .455 30 NA

Network TV . . . . . . . . . . . . . . .110,709 108,878 1.7

Spot TV . . . . . . . . . . . . . . . . . . . .1,381 540 155.6

Syndicated TV . . . . . . . . . . . . . .12,586 12,989 -3.1

Cable TV networks . . . . . . . . . .17,245 12,566 37.2

Network radio . . . . . . . . . . . . . . .9,318 4,093 127.7

National spot radio . . . . . . . . . . .1,504 473 217.9

Internet . . . . . . . . . . . . . . . . . . .15,884 8,098 96.1

Business publications . . . . . . . . . . .904 1,300 -30.5

Local magazines . . . . . . . . . . . . . . . .90 47 92.3

Measured media . . . . . . . . . .274,757 210,069 30.8

Unmeasured media . . . . . . . .129,546 99,046 30.8

Total . . . . . . . . . . . . . . . . . . . .404,303 309,115 30.8

By brand 2003 2002 % chg

Nexium heartburn Rx . . . . . . .227,470 198,066 14.8

Arimidex breast cancer Rx . . . .22,525 1,389 1522.1

Rhinocort Aqua nasal Rx . . . . .15,818 4,180 278.5

Sales & earnings ($ in millions)

Worldwide 2003 2002 % chg

Sales . . . . . . . . . . . . . . . . . . . . .$18,849 $17,841 5.6

Earnings . . . . . . . . . . . . . . . . . . . .4,111 4,356 -5.6

Americas 2003 2002 % chg

Sales . . . . . . . . . . . . . . . . . . . . . . .9,835 10,287 -4.4

Operating profit . . . . . . . . . . . . . . .816 1,473 -44.6

Division sales 2003 2002 % chg

Pharmaceuticals . . . . . . . . . . . .18,849 17,841 5.6

Headquarters

AstraZeneca/15 Stanhope Gate, London, United Kingdom W1K

1LN/Phone: 207-304-5000.

AstraZeneca/1800 Concord Pike, P.O. Box 15437, Wilmington, Del.

19850-5437/Phone: (302)886-3000.

Personnel, brands, agencies

Corporate: Sir Tom McKillop, chief exec; David Brennan, pres &

CEO-AstraZeneca US; Tony Zook, sr VP-commercial opers.

Saatchi & Saatchi Healthcare, New York. Sam Welch, exec VP

& mg dir. — Nexium, Seoquel, Entocort, Merrem.

Medicus, New York. Scott Shevrin, sr VP & grp acct dir; Heidi

Forman, sr VP & grp acct dir. — Arimdex, Rhinocort.

Zenith Media, New York. Neil Ascher, exec VP & dir comms

svcs. — media svcs.

UniWorld Group, New York. Byron Lewis, chmn & CEO. —

African-American adv.

68 AT&T Corp.

U.S. ad spending ($ in thousands)

By media 2003 2002 % chg

Magazine . . . . . . . . . . . . . . . . .$12,245 $14,357 -14.7

Sunday magazine . . . . . . . . . . . .3,220 1,395 130.8

Newspaper . . . . . . . . . . . . . . . . .15,105 22,861 -33.9

National newspaper . . . . . . . . . .2,928 9,593 -69.5

Outdoor . . . . . . . . . . . . . . . . . . . .3,433 8,449 -59.4

Network TV . . . . . . . . . . . . . . . .46,228 103,238 -55.2

Spot TV . . . . . . . . . . . . . . . . . . .51,538 56,309 -8.5

Syndicated TV . . . . . . . . . . . . . . .9,994 16,538 -39.6

Cable TV networks . . . . . . . . . .55,079 121,844 -54.8

Network radio . . . . . . . . . . . . . . .5,730 9,780 -41.4

National spot radio . . . . . . . . . . .8,290 12,152 -31.8

Internet . . . . . . . . . . . . . . . . . . . .2,098 4,515 -53.5

Yellow Pages . . . . . . . . . . . . . . . .8,000 9,000 -11.1

Spanish-language TV . . . . . . . .39,247 56,604 -30.7

Business publications . . . . . . . . .1,053 3,043 -65.4

Local magazines . . . . . . . . . . . . . . . . .7 173 -96.0

Measured media . . . . . . . . . .264,194 449,849 -41.3

Unmeasured media . . . . . . . .214,505 365,242 -41.3

Total . . . . . . . . . . . . . . . . . . . .478,700 815,091 -41.3

By brand 2003 2002 % chg

AT&T telecommunications . . .230,113 405,645 -43.3

10-10-345 long distance svc . . .24,606 32,369 -24.0

Sales & earnings ($ in millions)

Worldwide & U.S. 2003 2002 % chg

Sales . . . . . . . . . . . . . . . . . . . . .$34,529 $37,827 -8.7

Earnings . . . . . . . . . . . . . . . . . . . .1,865 -13,082 NA

Headquarters

AT&T Corp./One AT&T Way, Bedminster, N.J. 07921-0752/Phone:

(908) 221-2000.

Personnel, brands, agencies

Corporate: David Dorman, chmn & CEO; Connie Weaver, exec

VP-PR, mktg & brand.

Y&R Brands/Wunderman, New York. June Blockin, vice chmn.

Mediaedge:cia Worldwide, New York. Charles Courtier, exec

chmn-ww; Lee Doyle, mg ptnr & client svcs dir; Cathy Goodin,

mg ptnr & acct dir. — media svcs.

Bravo Group, New York. Daisy Exposito-Ulla, chmn & CEO. —

Hispanic adv.

Kang & Lee, New York. Cynthia Park, exec VP. — Asian-

American adv.

Serino Coyne, New York. Roger Micone, acct grp dir. — arts

sponsorship.

UniWorld Group, New York. Byron Lewis, chmn & CEO. —

African-American adv, Hispanic adv.

AT&T Business: One AT&T Way, Bedminster, N.J. 07921/Phone:

(908) 221-2000. William Hannigan, pres; Elroy Cartwright, VPmktg

comms.

Y&R Brands/Wunderman, New York. June Blockin, vice chmn.

Mediaedge:cia Worldwide, New York. Charles Courtier, exec

chmn-ww; Lee Doyle, mg ptnr & client svcs dir; Cathy Goodin,

mg ptnr & acct dir. — media svcs.

Bravo Group, New York. Ellen Gutierrez, acct dir. — Hispanic

adv.

UniWorld Group, New York. Byron Lewis, chmn & CEO. —

African-American adv, Hispanic adv.

AT&T Consumer: 340 Mt. Kemble Ave., Morristown, N.J.

07692/Phone: (908) 221-2000. John Polumbo, pres & CEO; Tim

Omaggio, VP-mktg svcs.

Y&R Advertising, New York. June Blocklin, vice chmn. — 10-10-

345 long distance, AT&T telecommunications.

Wunderman, New York. Jennifer Matthews, sr VP & grp acct

dir. — WorldNet Service.

Mediaedge:cia Worldwide, New York. Charles Courtier, exec

chmn-ww; Lee Doyle, mg ptnr & client svcs dir; Cathy Goodin,

mg ptnr & acct dir. — media svcs.

Digitas, Boston. David Kenny, chmn & CEO; Robert Hurley,

exec VP-mktg. — direct mktg.

Bravo Group, New York. Ellen Gutierrez, acct dir. — Hispanic

adv.

Kang & Lee, New York. Cynthia Park, exec VP. — Asian-

American adv.

UniWorld Group, New York. Byron Lewis, chmn & CEO. —

African-American adv.

31 AT&T Wireless

U.S. ad spending ($ in thousands)

By media 2003 2002 % chg

Magazine . . . . . . . . . . . . . . . . .$41,790 $14,687 184.5

Sunday magazine . . . . . . . . . . . . . . .14 NA NA

Newspaper . . . . . . . . . . . . . . . .462,117 382,605 20.8

National newspaper . . . . . . . . .48,292 36,806 31.2

Outdoor . . . . . . . . . . . . . . . . . . .12,973 12,731 1.9

Network TV . . . . . . . . . . . . . . .111,099 56,746 95.8

Spot TV . . . . . . . . . . . . . . . . . . .32,654 86,943 -62.4

Syndicated TV . . . . . . . . . . . . . .14,216 4,768 198.1

Cable TV networks . . . . . . . . . .36,428 26,895 35.4

Network radio . . . . . . . . . . . . . . .1,131 2,092 -45.9

National spot radio . . . . . . . . . .38,488 43,814 -12.2

Internet . . . . . . . . . . . . . . . . . . .14,813 20,171 -26.6

Spanish-language TV . . . . . . . . .2,233 18 NA

Business publications . . . . . . . . . . .836 886 -5.7

Local magazines . . . . . . . . . . . . . . .NA 26 NA

Measured media . . . . . . . . . .817,085 689,188 18.6

Unmeasured media . . . . . . . .217,777 183,688 18.6

Total . . . . . . . . . . . . . . . . . .1,034,862 872,877 18.6

By brand 2003 2002 % chg

AT&T Wireless telecomms . . .805,771 667,101 20.8

Sales & earnings ($ in millions)

Worldwide & U.S. 2003 2002 % chg

Sales . . . . . . . . . . . . . . . . . . . . .$16,695 $15,631 6.8

Earnings . . . . . . . . . . . . . . . . . . . . .429 -2,342 NA

Division sales 2003 2002 % chg

Wireless voice & data svcs . . . .16,695 15,631 6.8

Headquarters

AT&T Wireless/7277 164th Ave., N.E., Building 1, Redmond,

Wash. 98052/Phone: (425) 580-6000.

Notes

Cingular Wireless is buying AT&T Wireless for $41 billion in a

deal expected to close by the end of the year. Cingular is 60%

owned by SBC Communications.

Personnel, brands, agencies

Corporate: John D. Zeglis, chmn & CEO; G. Michael Sievert,

exec VP & chief mktg officer; Neve Savage, VP-mktg & comms.

Mediaedge:cia Worldwide, New York. Charles Courtier, exec

chmn ww; Lee Doyle, mg ptnr & client svcs dir; Margaret Lewis,

mg ptnr & acct dir. — media svcs.

Avenue A, Seattle. Clark M. Kokich, pres. — Internet mktg.

Bravo Group, New York. Mary Miqueli, VP & gm. — Hispanic

adv.

73 Aventis

U.S. ad spending ($ in thousands)

By media 2003 2002 % chg

Magazine . . . . . . . . . . . . . . . . .$87,733 $86,924 0.9

Sunday magazine . . . . . . . . . . . .3,946 9,149 -56.9

Newspaper . . . . . . . . . . . . . . . . . . .116 148 -21.7

National newspaper . . . . . . . . . . . .521 2,460 -78.8

Outdoor . . . . . . . . . . . . . . . . . . . . . . .37 48 -21.6

Network TV . . . . . . . . . . . . . . . .43,500 42,221 3.0

Spot TV . . . . . . . . . . . . . . . . . . . .3,540 2,602 36.0

Syndicated TV . . . . . . . . . . . . . . .7,519 9,631 -21.9

Cable TV networks . . . . . . . . . .18,992 14,566 30.4

Network radio . . . . . . . . . . . . . . .1,278 9,329 -86.3

National spot radio . . . . . . . . . . . . .862 1,499 -42.5

Internet . . . . . . . . . . . . . . . . . . . .3,997 3,611 10.7

Business publications . . . . . . . . . . .997 1,124 -11.3

Local magazines . . . . . . . . . . . . . . .139 11 NA

Measured media . . . . . . . . . .173,177 183,323 -5.5

Unmeasured media . . . . . . . .285,928 302,680 -5.5

Total . . . . . . . . . . . . . . . . . . . .459,104 486,003 -5.5

By brand 2003 2002 % chg

Allegra allergy Rx . . . . . . . . . .120,807 134,826 -10.4

Aventis pharmaceuticals . . . . .20,164 13,856 45.5

Nasacort Nasal Rx . . . . . . . . . . .13,472 11,278 19.5

Penlac nail Rx . . . . . . . . . . . . . .11,776 10,446 12.7

Sales & earnings ($ in millions)

Worldwide 2003 2002 % chg

Sales . . . . . . . . . . . . . . . . . . . . .$20,333 $19,596 3.8

Earnings . . . . . . . . . . . . . . . . . . . .2,170 1,987 9.2

North America 2003 2002 % chg

Sales . . . . . . . . . . . . . . . . . . . . . . .9,096 8,732 4.2

Division sales 2003 2002 % chg

Prescription drugs . . . . . . . . . . .17,337 15,228 13.8

Human vaccines . . . . . . . . . . . . .1,850 1,501 23.3

Other . . . . . . . . . . . . . . . . . . . . . .1,194 2,914 -59.0

Headquarters

Aventis/Espace Europeen de l’Entreprise, 16, ave. de l’Europe,

Strasbourg, France 67917/Phone: 33-3-88-99-11-00.

Aventis/300 Somerset Corporate Blvd., Bridgewater, N.J. 08807-

2854/Phone: 908-231-4000.

Notes

Aventis, a French-Germany company, in late April 2004 accepted

a sweetened bid of $65 billion (up from $59 billion) from Parisbased

Sanofi-Synthelabo, keeping the pharmaceutical company

largely a French operation and thereby satisfying the French government

request that the pharmaceutical giant retain its French

home. The sweetener came shortly after Swiss drug maker

Novartis indicated its interest in entering merger talks with

Aventis. The combo, with about $30 billion in revenue, becomes

the third largest drug manufacturer behind leader Pfizer and

GlaxoSmithKline.

Personnel, brands, agencies

Corporate: Igor Landau, chmn; Richard J. Markham, vice chmn

& chief operating officer.

Aventis Pharmaceuticals: 300-400 Somerset Corp. Blvd.,

Bridgewater, N.J. 08807-2854/Phone: (908) 243-6000. Gerald P.

Belle, pres-N. Amer. opers; Jurgen Lasowski, VP-bus devel &

strategy; Charles F. Rouse, VP-N. Amer. comms & corp relations.

Euro RSCG Life LM&P, New York. Carmine Laliberte, pres;

Grace Fenton, sr VP & dir-client svcs. — Nasacort AQ.

Euro RSCG Life MetaMax, New York. Doug Burcin, pres; Tony

Pisciotta, ww team leader. — Apidra, Arava, Lantus.

Euro RSCG Worldwide, New York. Larry Pollare, grp acct dir.

— cons awareness adv, Lantus.

Harrison & Star Business Group, New York. Ane Jones, global

acct dir. — Taxotere.

McCann Erickson Worldwide, New York. Andrew Schirmer,

exec VP. — Allegra (cons).

Starcom, Chicago. Nancy Ryan, sr VP & media dir. — media

svcs.

In-house. — media svcs, (prof ).

Dermik Laboratories: 1050 West Lakes Dr., Berwyn, Pa.

19312/Phone: (484) 595-2700. John Leone, pres-Aventis

Dermatology/Dermik; Joe Balzer, VP-sls & mktg.

Saatchi & Saatchi Innovations, Langhorne, Pa. Bruce Medd, exec

VP-mg dir. — Carac, Dermatop.

Donahoe Purohit Miller Advertising, Chicago. Sharon Robinson,

sr acct exec; Laurie Mack, acct exec. — BenzaClin, Klaron,

Noritate, Penlac, Psorcon-e.

76 Bayer

U.S. ad spending ($ in thousands)

By media 2003 2002 % chg

Magazine . . . . . . . . . . . . . . . . .$15,054 $13,639 10.4

Sunday magazine . . . . . . . . . . . .2,191 576 280.3

Newspaper . . . . . . . . . . . . . . . . . . .433 366 18.4

National newspaper . . . . . . . . . . . .751 325 131.4

Outdoor . . . . . . . . . . . . . . . . . . . .1,076 728 47.8

Network TV . . . . . . . . . . . . . . . .93,899 87,710 7.1

Spot TV . . . . . . . . . . . . . . . . . . .13,551 9,015 50.3

Syndicated TV . . . . . . . . . . . . . .34,150 34,309 -0.5

Cable TV networks . . . . . . . . . .42,486 30,408 39.7

Network radio . . . . . . . . . . . . . . .8,490 2,821 200.9

National spot radio . . . . . . . . . . .2,986 2,256 32.3

Internet . . . . . . . . . . . . . . . . . . . .2,102 2,096 0.3

Spanish-language TV . . . . . . . . .3,297 3,647 -9.6

Business publications . . . . . . . . .1,315 1,260 4.4

Measured media . . . . . . . . . .221,782 189,155 17.2

Unmeasured media . . . . . . . .212,715 181,422 17.2

Total . . . . . . . . . . . . . . . . . . . .434,497 370,577 17.2

By brand 2003 2002 % chg

Aleve pain remedy . . . . . . . . . .62,076 50,409 23.1

Bayer pain remedies . . . . . . . . .52,513 49,420 6.3

Alka-Seltzer remedies . . . . . . . .32,312 26,901 20.1

One-A-Day vitamins . . . . . . . . . .30,130 16,977 77.5

K9 Advantix pet medicine . . . .19,867 0 NA

Sales & earnings ($ in millions)

Worldwide 2003 2002 % chg

Sales . . . . . . . . . . . . . . . . . . . . .$32,604 $28,149 15.8

Earnings . . . . . . . . . . . . . . . . . . .-1,553 1,007 NA

North America 2003 2002 % chg

Sales . . . . . . . . . . . . . . . . . . . . . . .7,567 7,890 -4.1

Division sales 2003 2002 % chg

Polymers . . . . . . . . . . . . . . . . . .11,296 9,714 16.3

Health care . . . . . . . . . . . . . . . .10,125 8,905 13.7

CropScience . . . . . . . . . . . . . . . . .6,578 4,463 47.4

Chemicals . . . . . . . . . . . . . . . . . . .3,881 4,107 -5.5

Headquarters

Bayer/Bayerwerk, 51368 Leverkusen, Germany /Phone: 49-214-301.

Bayer/Bayer Corp., 100 Bayer Rd., Bldg. 4, Pittsburgh, Pa. 15205-

9741/Phone: (412) 777-2000.

Notes

Bayer acquired Aventis’ CropScience business in 2002, and sold its

household insecticide business to SC Johnson in early 2003.

Personnel, brands, agencies

Corporate: Manfred Schneider, chmn-Bayer A.G.; Helge H.

Wehmeier, pres & CEO-U.S.; J. Kolpon, VP-mktg.

DDB Worldwide Communications, New York. Ellen Fields, grp

acct dir. — Science Literacy Program.

BBDO Worldwide, Chicago. Anne Dooley, exec VP & client svc

dir.

Initiative Media North America, New York. Larry Orell, exec

VP & gm. — media buying.

Agriculture Division: 8400 Hawthorn Rd., P.O. Box 4913, Kansas

City, Mo. 64120-0013/Phone: (816) 242-2000. Emil E. Lansu, presagriculture

div; Jeff Pelaccio, mg-customer advocacy, crop protection

prods; Dan Carrothers, dir mktg-garden & prof care prods;

Alfred Amend, VP-mktg & sls; Joseph Rainone, VP-mktg & new

prods; Mark Schneid, dir mktg-Bayer Advanced.

BBDO Atlanta, Atlanta. Stephen Weinstein, mgmt super. —

Bayer Advanced.

Initiative Media North America, New York. Larry Orell, exec

VP & gm. — media buying, Advanced Flea Control.

Animal Health Division: 12707 Shawnee Mission Pkwy.,

Shawnee, Kan. 66216/Phone: 913-268-2000. Jeff Gaidos, VP-mktg;

Glenn Watson, VP-sls; Jim McNair, VP-new bus devel & admin.

Bernstein-Rein Advertising, Kansas City, Mo. Dave Lubeck, sr

VP & dir-client svcs. — K9 Advantix pet medicine.

Initiative Media Worldwide, New York. — media buying,

Advantage Flea Control.

Bayer HealthCare, Diagnostics Self Testing Systems: 1885

Miles Ave., Elkhart, Ind. 46515/Phone: (574) 264-8893. Joe Martin,

div head; Nancy Dean, VP-global mktg-Ascensia blood gluecose

monitors; Joseph Malta, head N. Amer. mktg-Ascensia blood gluecose

monitors.

Lyons Lavey Nickel Swift, New York. Melissa Gelade, sr acct

exec.

No agency. — media buying, Ascenzia Breeze, HIV, hepatitis,

laboratories.

Biological Products: 4101 Research Commons, 79 T.W.

Alexander Dr., Research Triangle Park, N.C. 27709/Phone: (919)

316-6396. Joel Abelson, VP-global strategic mktg; Mike Mathews,

VP-global strategic mktg-coagulation; Bernhard Schaefer, VP-global

strategic mktg-vascular, intensive care & pulmonology.

Consumer Care Division: 36 Columbia Rd., P.O. Box 1910,

Morristown, N.J. 07962-1910/Phone: (973) 254-5000. Gary S.

Balkema, gm-cons care bus grp; Timothy G. Hayes, sr VP &

region head-N. Amer.

BBDO Chicago, Chicago. Anne Dooley, exec VP & client svc

dir. — Bayer Aspirin, Aleve, Aleve Cold & Sinus, One-A-Day,

Flintstones Vitamins, Bugs Bunny Vitamins, Alka-Seltzer antacid,

Alka-Seltzer Plus cold medicine, RID lice treatment, Neo-

Synephrine, Midol, Phillips’ Milk of Magnesia.

OMD Worldwide, New York & Chicago. Eve Leshaw,

plng/print-New York; Deb Nevin, media plng-Chicago. — media

plng.

Initiative Media North America, New York. Larry Orell, exec

VP & gm. — media buying, Aleve, Aleve Cold & Sinus, Alka

Seltzer, Alka Seltzer Plus, One-A-Day Vitamins, Flintstone

Vitamins, Bayer Aspirin, Midol, Phillips Milk of Magnesia.

Pharmaceutical Division: 400 Morgan Lane, West Haven,

Conn. 06516/Phone: (203) 812-2000. Stefan Oetrich, VP-mktg;

David Stellingworth, VP-sls; Donna Conder-Flannery, VP-bus

opers & analysis; Nancy Bryan, VP-mktg, men’s health; Laura

Malis, mgr-div comms.

CommonHealth, Parsippany, N.J. Matt Giegerich, pres & CEOCommonHealth;

Stuart Klein, pres-Quantum Group (a

CommonHealth co.) — Levitra (co-marketed with

GlaxoSmithKline pharmaceutical div).

Dudnyk Healthcare West, San Francisco. Robin Mueller, acct

mgr. — Coagulation-Koate, Kogenate.

Lyons Lavey Nickel Swift, New York. Joe Noel, sr VP & grp

acct super. — Avelox, Bayer Biologicals, Bayer Oncology, Cipro IV,

Cipro Tablets, Trasylol.

Initiative Media Worldwide, New York. — media buying,

Levitra.

90 BellSouth Corp.

U.S. ad spending ($ in thousands)

By media 2003 2002 % chg

Magazine . . . . . . . . . . . . . . . . . .$3,465 $1,692 104.8

Sunday magazine . . . . . . . . . . . . . .157 NA NA

Newspaper . . . . . . . . . . . . . . . . .23,799 13,832 72.1

National newspaper . . . . . . . . . .1,532 1,989 -23.0

Outdoor . . . . . . . . . . . . . . . . . . . .1,249 1,767 -29.3

Network TV . . . . . . . . . . . . . . . . .6,690 4,356 53.6

Spot TV . . . . . . . . . . . . . . . . . . .58,732 31,908 84.1

Cable TV networks . . . . . . . . . . . . . .43 1,311 -96.7

National spot radio . . . . . . . . . .21,592 11,390 89.6

Internet . . . . . . . . . . . . . . . . . . . . . .422 317 33.1

Yellow Pages . . . . . . . . . . . . . . . .6,158 5,273 16.8

Business publications . . . . . . . . .2,039 843 141.9

Local magazines . . . . . . . . . . . . . . . .62 84 -26.3

U.S. ad spending ($ in thousands)

Measured media . . . . . . . . . .125,938 74,761 68.5

Unmeasured media . . . . . . . .249,655 148,204 68.5

Total . . . . . . . . . . . . . . . . . . . .375,593 222,965 68.5

By brand 2003 2002 % chg

BellSouth telecom svcs . . . . . .117,690 67,812 73.6

Sales & earnings ($ in millions)

Worldwide 2003 2002 % chg

Sales . . . . . . . . . . . . . . . . . . . . .$22,635 $22,440 0.9

Earnings . . . . . . . . . . . . . . . . . . . .3,904 1,323 195.1

U.S. 2003 2002 % chg

Sales . . . . . . . . . . . . . . . . . . . . . .20,337 20,202 0.7

net income . . . . . . . . . . . . . . . . . .3,743 1,215 208.1

Division sales 2003 2002 % chg

Wireline Communications . . . . .18,448 18,489 -0.2

Latin America Group . . . . . . . . . .2,298 2,238 2.7

Advertising & publishing . . . . . .2,050 2,157 -5.0

Headquarters

BellSouth Corp./1155 Peachtree St., N.E., Atlanta, Ga. 30309-

3610/Phone: (404) 249-2000.

Personnel, brands, agencies

Corporate: F. Duane Ackerman, chmn & CEO; William Pate, VPadv

& PR; F. Alan Blount, asst VP-corp adv; Marci Raible, sr dirmedia.

BellSouth Advertising & Publishing Co. (BAPCO): 2247 North

Lake Pkwy., Tucker, Ga. 30084/Phone: (678) 406-0885. Elmer L.

Smith, pres-BAPCO; Cathy Linton, dir-adv.

WestWayne, Atlanta. Will Thomason, exec VP & grp acct dir.

BreatheInteractive, Atlanta. Heidi Klein, mg ptnr. — interactive

mktg.

Initiative Media Worldwide, Atlanta. Rob Claxton, exec VP &

gm. — media svcs.

IAC Group, Atlanta. Gabriela Alcantara Diaz, exec VP. —

Hispanic adv.

BellSouth Communications: 1025 Lennox Park Blvd, Rm C764,

Atlanta, Ga. 30319/Phone: (404) 249-2000. Marci Raible, sr dirsmall

bus; Kerry Trivers, dir-cons adv; Cathy Linton, dir-large bus

adv; Dave Cygan, dir-DSL adv.

Bromley Communications, Miami. Ana Eberhard, grp acct dir.

Initiative Media Worldwide, Atlanta. Rob Claxton, exec VP &

gm. — media svcs.

BreatheInteractive, Atlanta. Erin Pennington, mg ptnr. — interactive

mktg.

Matlock Advertising & Public Relations, Atlanta. Renee Ford

Clark, mg dir. — African-American adv.

78 Berkshire Hathaway

U.S. ad spending ($ in thousands)

By media 2003 2002 % chg

Magazine . . . . . . . . . . . . . . . . .$27,708 $29,205 -5.1

Sunday magazine . . . . . . . . . . . .1,644 1,616 1.7

Newspaper . . . . . . . . . . . . . . . . . .7,311 5,925 23.4

National newspaper . . . . . . . . . .1,859 4,266 -56.4

Outdoor . . . . . . . . . . . . . . . . . . . .3,578 3,486 2.7

Network TV . . . . . . . . . . . . . . . .30,717 30,457 0.9

Spot TV . . . . . . . . . . . . . . . . . . .60,578 55,546 9.1

U.S. ad spending ($ in thousands)

By media 2003 2002 % chg

Syndicated TV . . . . . . . . . . . . . .26,844 20,831 28.9

Cable TV networks . . . . . . . . . .57,139 47,476 20.4

Network radio . . . . . . . . . . . . . . .8,737 9,571 -8.7

National spot radio . . . . . . . . . .27,884 26,400 5.6

Internet . . . . . . . . . . . . . . . . . . . .3,430 3,192 7.5

Business publications . . . . . . . . .2,191 2,079 5.4

Local magazines . . . . . . . . . . . . . . . .17 100 -83.3

Measured media . . . . . . . . . .259,636 240,148 8.1

Unmeasured media . . . . . . . .171,219 158,368 8.1

Total . . . . . . . . . . . . . . . . . . . .430,855 398,516 8.1

By brand 2003 2002 % chg

Geico insurance . . . . . . . . . . . .166,953 147,740 13.0

Dairy Queen restaurants . . . . .35,441 38,772 -8.6

Benjamin Moore paints . . . . . . .20,798 21,493 -3.2

Helzberg jewelers . . . . . . . . . . .13,046 10,550 23.7

Sales & earnings ($ in millions)

Worldwide 2003 2002 % chg

Sales . . . . . . . . . . . . . . . . . . . . .$63,859 $42,353 50.8

Earnings . . . . . . . . . . . . . . . . . . . .8,151 4,286 90.2

U.S. 2003 2002 % chg

Sales . . . . . . . . . . . . . . . . . . . . . .44,620 30,712 45.3

Division sales 2003 2002 % chg

Insurance group . . . . . . . . . . . .24,731 22,249 11.2

McLane Co. . . . . . . . . . . . . . . . .13,743 NA NA

Shaw Industries (carpet) . . . . . .4,660 4,334 7.5

Building products . . . . . . . . . . . .3,846 3,702 3.9

Finance & financial products . . .3,073 2,234 37.6

Other businesses . . . . . . . . . . . . .3,040 2,375 28.0

Flight services . . . . . . . . . . . . . . .2,431 2,837 -14.3

Retail operations . . . . . . . . . . . . .2,311 2,103 9.9

Apparel . . . . . . . . . . . . . . . . . . . . .2,075 1,619 28.2

Headquarters

Berkshire Hathaway/1440 Kiewit Plaza, Omaha, Neb.

68154/Phone: (402) 346-1400.

Notes

Berkshire Hathaway went on the acquisition trail in 2003 paying

$1.5 billion for McLane Co., a Temple, Texas-based food distribution

company owned by Wal-Mart Stores, and in early 2004

agreed to buy Clayton Homes for $1.7 billion. Clayton Homes,

based in Knoxville, Tenn., is a leader in manufactured housing.

Personnel, brands, agencies

Corporate: Warren Buffett, chmn & CEO.

Acme Building Brands: 2821 W. Seventh, Fort Worth, Texas 76107-

2219/Phone: (817) 390-2409. Harrold Melton, pres & CEO; Bill

Seidel, VP-mktg & adv.

Felsware, Fort Worth, Texas. Matt Felsware, pres. — media buying.

Ben Bridge Jeweler: P.O. 1908, Seattle, Wash. 98111/Phone: (206)

448-8800. John Bridge, vice chmn & co-CEO; Ed Bridge, pres &

co-CEO; Steve Davolt, VP-mktg.

Publicis Seattle, Seattle. Matt Stiker, sr VP-grp acct dir.

Benjamin Moore: 51 Chestnut Ridge Rd., Montvale, N.J.

07645/Phone: (800) 344-0400. Yvan Dupuy, pres & CEO; Denis

Abrams, exec VP & chief operating officer.

Gianettino & Meredith Advertising, Short Hills, N.J. Rick

Riccardi, VP & acct super. — Benjamin Moore Paint.

Borsheim’s Jewelry: 120 Regency Pkwy., Omaha, Neb.

68114/Phone: (402) 391-0400. Susan M. Jacques, pres & CEO; Adri

Geppert, dir-adv & mktg.

Bailey Lauerman, Lincoln, Neb. Tim Geisert, vp-acct mgmt.

Buffalo News: One News Plaza, Buffalo, N.Y.