ESPN

 

                          OUR MISSION

 

ESPN is committed to enhancing its position as the premier sports programmer

in the world by delivering a superior product to its viewers, affiliates and

advertisers.  We seek to attract and retain the most talented people by fostering

an environment for them to thrive in their work efforts as they develop the finest

sports program distribution system for both domestic and international markets.

  

People are the most valuable resource at ESPN.  We believe in treating every

employee with respect and dignity.  We endeavor to support and reward our

people for their efforts and we will strive to make ESPN a caring company,

cognizant of each employee's personal and professional needs.

   

Our success has always been dependent upon people working together as a Team.

To sustain our success and competitive advantage, we must communicate with one

another openly and honestly, assist each other in time of need and vigorously

support the team building effort.

   

From the start, aggressive thinking and risk taking have been at the heart of

our success.  We must constantly practice and encourage these qualities to secure

our future.  We must feel free to honestly disagree with one another while knowing

when to treat mistakes as learning opportunities.  In our competitive environment,

creative risk taking can net us huge rewards.

   

We will continue to maintain our reputation for excellence while insuring our levels

of profitability, as we look for creative ways to deliver the best programming and

services within cost effective practices.

   

As an organization, we will strive to abide by these Values.  We believe that by

embracing them, our EMPLOYEES will be enriched, our CUSTOMERS will be better served,

we will have a positive impact on our COMMUNITY, and our SHAREHOLDERS will enjoy a

healthy return on their investment.