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February 4, 2005 |
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People
Believe a 'Fact' Funny thing, memory. With the second
anniversary next month of the U.S.-led invasion of The rescue of Pvt. Jessica Lynch. If you remember it well, then we have grist for another verse
for Lerner and Loewe ("We met at nine,"
"We met at eight," "I was on time," "No, you were
late." "Ah yes, I remember it well!"). The first three events occurred. The
second two were products of the fog of war: After being reported by the
media, both were quickly retracted by coalition authorities as erroneous. Yet retracting a report isn't the same as erasing it from
people's memories. According to an international
study to be published next month, Americans tend to believe that the last two
events occurred -- even when they recall the retraction or correction. In contrast, Germans and Australians who recall the
retraction discount the misinformation. It isn't
that Germans and Australians are smarter. Instead, it's further evidence that what we remember depends on
what we believe. "People build mental models," explains Stephan Lewandowsky, a psychology professor at the If the report had been retracted, surely people would no
longer regard it as true, would they? Here is where
memory parts ways with reason. The Germans and
Australians responded as you'd expect. The better
they recalled that a claim had been taken back, the less true they judged
that claim. They did not believe in events they knew
had been erroneously reported. But for the Americans in the study, the simple act of
remembering that they had once heard something was enough to make them regard
it as true, retraction be damned. Even many of those
who remembered a retraction still rated the original claim as true. That comes as no surprise to memory researchers. Time and again, lab studies show that people have an
astonishing propensity to recall things that never happened.
If you read a list of words such as pillow, bed and pajamas, and are
later asked whether another word was there, you may well "remember"
related words that were never presented. "Sleep"
was on the list, wasn't it? In this case, people's mental model is "words about
sleep." In the case of memories about "People who were not suspicious of the motives behind the
war continued to rely on misinformation," Prof. Lewandowsky
said, "believing in things they know to have been retracted." They held fast to what they had originally heard
"because it fits with their mental model," which people seek to
retain "whatever it takes." In contrast, those who were suspicious of the WMD
justification believed the retractions. The reason
is probably that they weren't sold on the original, erroneous reports -- all
of which cast the The news media would do well to keep in mind that once we
report something, some people will always believe it even if we try to stuff
the genie back in the bottle. For instance, six
months after the invasion, one-third of Americans believed WMDs had been found, even though every such tentative
claim was discomfirmed. The
findings also offer Machiavellian possibilities for politicians. They can make a false claim that helps their cause,
contritely retract it -- and rest assured that some people will nevertheless
keep thinking of it as true. |
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