Preface
     Chapter 1-The Marketing Ecology
     Chapter 2-Assumptions, Approaches, and Types of Selling
     Chapter 3-Sales Ethics
     Chapter 4-The AESKOPP System of Selling
     Chapter 5-Attitude and Goal Setting 
     Chapter 6-Emotional Intelligence
     Chapter 7-Effective Communication, Effective Listening, and Understanding People
     Chapter 8-Influence and Creating Value
     Chapter 9-Prospecting and Identifying Problems
     Chapter 10-Generating Proposals
     Chapter 11-Presenting
     Chapter 12-Negotiating and Closing
     Chapter 13-Servicing
     Chapter 14-Business and Finance
     Chapter 15-Marketing
     Chapter 16-Media Research
     Chapter 17-Advertising
     Chapter 18-Television
     Chapter 19-Newspapers
     Chapter 20-The Internet
     Chapter 21-Radio
     Chapter 22-Magazines
     Chapter 23-Media Comparisons
     Chapter 24-Opportunities, Organization, and Time Management
     Appendix A-Selling Magazines to Agencies
     Appendix B-Writing Copy