Library

"#1 Killer of Meetings (And What Your Can Do About It)"
 How PowerPoint presentations kill productive meetings.

"4 Types of Creativity"

"15 Rules For Negotiating a Job Offer"
A link to a Harvard Business Review article that gives excellent advice on how to negotiate a job offer.

"10 Questions About Programmatic Buying"

"Ad/Sales Ratios" 

"Advertising Analytics 2.0" 
A link to a Harvard Business Review article about how big data is transforming the art of persuasion. 

Amy Auerbach RFPs "Telecom Client RFP" "Tire Client RFP" 

"The Art of Listening" 

"Better Brainstorming" 
Techniques for better brainstorming in groups and the effectiveness of old brainstorming methods. 

"Big-Bang Disruptions" 
Link to a Harvard Business Review article about how a new kind of innovator can wipe out incumbents in a flash. 

"Breaking Bad News To The Boss" 
In a perfect world managers bringing bad news to their boss would be showered with appreciation, but in real life, 
"kill the messenger" is more often heard. This paper suggests safe ways to break bad news to a boss. 

"Breaking Point" 
A National Magazine Award winning article by journalist Nick Kotz that tells the story of the suicide of Admiral Boorda, Chief of Naval 
Operations, and the tragic events and unethical reporting that were behind it. 

"Burning Man - Ten Principles" 

"Business Plan Model for a Startup Business" 
An outline for how to write a business plan for a startup business.

"Companies With Benefits"
Some socially responsible companies are B Corps.

"Competition vs. Cooperation" 
Which works better, competition or cooperation internally on a team? 

"Corporate Budgeting Is Broken - Let's Fix It" 
A Link to a seminal Harvard Business Review article about why corporate budgeting is broken. 

"Creativity Techniques" 
Techniques that enhance creativity and innovation, including starbursting. 

"Daily Comedy Mission Statement" 

"Dealing With The Problem Boss" 
Tough times make bad chiefs worse. The standard wisdom on them may not go far enough. Ready for the idea of employee abuse? 

Digital Marketing Plan Template 

Digital Planning Guide 

"Disruptive Technologies" 
A classic Harvard Business Review article by Joseph Bower and Clayton Christensen. 

"Do Liars Make Better Artists" 
A Big Think article that indicates that great artists must break rules. Does this include lying? 

"Dutch Auction" 
A description of how a Dutch auction works. 

"The End of Men" 
An article that details the ascent of women in education, in earning power, and, especially in management in America in part because of the 
need for a new nurturing management style needed for modern organizations. 

"Expectations May Alter Outcomes Far More Than We Realize" 
An article about how school students learn faster if they are expected to. 

"The Fallacy of Forecasting" 
A wise, witty commentary on the business forecasting process. 

"Filmmaking/Television Production Outline" 
Reality show producer's guidelines for organizing a production. 

"First Step in Becoming a Winner: Act Like One" 
Legendary Harvard women's basketball coach articulates one of the secrets of winning: Act like a winner. 

"From Simple Story to Major Mess" 
A Columbia Journalism Review article about how a careless young reporter on her first television reporting job didn't 
check the facts in a story and caused major damage. 

"Getting Comfortable With Couples In The Workplace" 
Is love in the air at your office? A slew of social trends are converging to encourage romance at work 
as never before. Surprising new research shows that this may be good for productivity. 

"Google IPO Tests Theories on Auctions" 
Auction and game theory experts ponder how to game Google's auction for its hot IPO. 

"Gross Points" 
An article that describes the current financial climate in Hollywood, which is dominated by a blockbuster mentality. 

"Hollywood Accounting" 
An article about movie studio accounting practices. 

"How to Build a Team" 
An article about how harmony, cooperation, and synchronized effort build teams. It's difficult, but it can be learned. 

"How HR Can Be Harmful" 
An article that makes a credible claim that the majority of performance evaluation systems used by corporate HR departments as well 
as other HR policies and procedures are worse than worthless; they are actively harmful. 

"How to Manage Salespeople" 
Forget the glad-handing stereotypes. What these folks do is often more complicated than even they realize. 

"How To Negotiate With Someone More Powerful Than You" 
An HBR Blog about who to avoid in negotiations.

"How Place Fosters Innovation" 

"How Will You Measure Your Life?" 
A link to an article and video by Harvard Business School's Clayton Christensen about having a meaningful life. 

"How to Win Support From Colleagues At Your New Job" 
Excellent advice about how to make the right first impression on a new job. 

"How to Write a Great Business Plan" 
A link to a Harvard Business Review article about how to write a business plan. 

"IBM's Top Salesman" 
An article about IBM's number-one salesperson -- a native of India in India. 

"I Deserve a Raise. Do I Dare Ask For One?" 
An article about how to ask for a raise.

"I Won't Hire People Who Use Poor Grammar" 
An HBR Blog from a startup CEO.
 
"If Money Isn't Everything, What Is?" 
The results of a national survey of salespeople that ranked "money" as the sixth of seventh most important motivational factor affecting sales performance. 

"Increasing Empathetic Responses (Effective Listening)" 

"Interactive Campaign Setup Best Practices" 
An IAB paper outlining the best practices for online salespeople in setting up an online advertising campaign. 

"Internet Marketing Guidebook" 

JOB HUNTING 
     "5 Questions to Never Ask In A Job Interview" 
     "Before You Say Yes, Look For the Signs of a Bad Boss" 
     "Campaign Strategy For Your Career" Strategy for planning your career.
     "Career Values" Before taking a job, ensure your values match your new boss's.
     "First, Know Yourself" An article about the first step in a successful job search and interview.
     "How to Say 'Look At Me' Online" How to get the attention of online recruiters.
     "The Interview That'll Bag a Job"  A helpful article about how to interview for a job.
     "Job Hunting" An article that gives some hints on how to get past the experience requirement on most job postings.
     "How to Get the Right Job" A link to an HBR Ideacast podcast on how get the right job and build a career.
     "How To Get a Job At Google" A link to a NY Times column by Thomas Friedman on what Google looks for in hiring.
     "Never Read Another Resume" An article from Inc. magazine about why cover letters are more important than resumes.
     "A Question to Make a Monkey of You" Interviewers often ask "What are your greatest weaknesses?" This article by WSJ columnist Joann Lublin
     advises how to answer this tough question.
     "How Liberal Arts Colleges Can Stop Fueling the 'Skills Gap' An HBR Blog post that urges Liberal Arts students to position themselves as problem 
     solvers.
     "Setting the Record Straight on Job Interviews""A link to an HBR Blog on what wear and how to answer tough questions in a job interview.

			
RESUMES 
     "Best Resumes"   
     "How to Write a Resume That Doesn't Annoy People"  
     Resume Template  "How To Write a Cover Letter 
     Sample Cover Letter   
     U.S. Government Video on How To Write a Resume  
     "The Best Cover Letter I Ever Received" 
     "What CNN Looks for In a Job Interview" Advice on what to say and know in a job interview.
     WEBSITES
     Career Realism
"Lost At Sea" workbook
"Lost At Sea" answers

"Managers See Feedback From Their Staffers As the Most Valuable" 
Feedback from employees is more helpful to managers than performance reviews.

The MBA Oath 
Harvard Business School students wrote and promoted a voluntary oath that begins by stating that
"as a manager, my purpose is to serve the greater good."

MEDIA ETHICS
     Hutchins Commission Report and Society of Professional Journalists Code of Ethics
     Radio-Television News Directors Code of Ethics
     Walter Williams' Journalist's Creed
     Joseph Pulitzer's Journalism Principles
     ASME Editorial Guidelines
     Types of Criticism
     "The Balance Trap"
     "A Tight Election..."
     "He Said, She Said, and the Truth"
     "Context Be Damned: Obama's 'It Worked'..."
     "Why the Huffington Post Doesn't Equivocate..."
"The Moral Life of Babies" 
A NY Times article about how babies have a sense of right and wrong.

"The Moguls' New Clothes" 
An article that summarizes how media moguls such as Sumner Redstone and Rupert Murdoch have
systematically destroyed shareholder value for their media conglomerates based on false assumptions.

"The Morality of Advertising" 
The classic article by Theodore Levitt about the many good things about advertising
"The Nagging Problem of the Plateaued Salesperson" 
Just mention the problem of plateauing to anyone in sales management and you'll get a nod of recognition.
It's a problem that's been around for a long time, and one that continues to plague sales managers.

"Negotiation? Auction? A Deal Maker's Guide" 
A Harvard Business Review article about under what conditions it's best to negotiate or to hold an auction.

"Negotiating Styles and Patterns"

"NFL Players Evaluate Their Coaches" 
An article about how NFL players evaluate their coaches. The most desirable attributes in a head
coach were good communication skills, followed by motivational skills, approachability, management skills and leading by example.

"Nine Things Successful People Do Differently." 
HBR Blog about what successful people do better than most people.

"Nucor Steel - The Art of Motivation" 
How Nucor Steel motivates employees with the right incentives.

"Online Revenue Budgeting" 
This paper by Paul Talbot outlines how to create an online revenue budget.

"People Believe A 'Fact' That Fits Their Views Even if It's False" 
Scientific research indicates that people believe what they want to
believe, regardless of the facts.

"Performance Reviews Need Some Work, Don't Meet Potential" 
Columnist Jared Sandberg writes about how ineffective annual performance reviews are.

"Personality Types"
An article that explains the five personality types: Extroversion, Conscientiousness,Neuroticism, Openness and Agreeableness.

The Pitch Doctor, David Rose, TED Conference video. 
How to pitch VCs.

"The Power of Two" 
A link to an article from The Atlantic that details the creative sparks that flew between John Lennon and Paul McCartney when they wrote songs 
for the Beatles - they needed each other's complementary personalities.

Reading Financial Reports 
A chapter from Media Selling, 4th Edition by William Redpath provides details on how to read financial reports
such as Balance Sheets, Income Statements, Internal Income Statements, and Statements of Cash Flows, all of which can be downloaded via the links below.
     Balance SheetIncome Statement
     Internal Income Statement
     Statement of Cash Flows

"Realistic Job Previews" 
An article that stresses the importance of not overselling a job to an applicant.

"Real-Time Bidding" 
An article about real-time bidding for online ad inventory.

"Re-thinking Objectivity" 
Link to a Columbia Journalism Review article that makes the point that in a world of awkward
spin, our awkward embrace of an ideal can make us passive recipients of the news.	

"Role Functions in Group Discussions and Running Effective Meetings" 
An outline that details the multiple roles that are necessary for effective group decision making and how to run.
effective meetings.

"Sales Slip Ups" 
An article about selling that lists the major don'ts of selling.

"Secrets of the Creative Brain" 
A link to an article from The Atlantic that looks at scientific evidence that distinguishes several characteristics of highly creative people.

"A Short Path to Trouble" 
Brokers who tout a stock because of a "short squeeze," or betting on short sellers to sell large blocks of stock is a bad bet.

"Slipped Disc"

"Social Entrepreneurship"

"Student Expectations Seen as Causing Grade Disputes" 
An article that reports that many students feel entitled to receive As if they work hard and do 
the assignments regardless of the quality of the work.

"Teamwork Raises Everyone's Game"
A column that reveals that having employees bond benefits companies more promoting "stars."

"A Toolkit for Women Seeking Raises" 
An article that gives sound tips to women who want to negotiate successfully for a raise.

"Traffic Jam" 
An article about the confusion in measuring online traffic to websites.

"Two Kinds of People You Should Never Negotiate With" 
An HBR Blog about who to avoid negotiating with.

"Vickrey Auction" 
A description of a Vickrey auction.

Warren Buffett on EBITDA

"We Aren't The World" 
A link to an important Pacific Standard article about how Joe Henrich and his
colleagues are shaking the foundations of psychology and economics—and hoping to change the way social scientists think about human behavior and culture.

"Why Analysts Say 'Buy?'" 
Tips on how to appeal to VCs and Wall Street Analysts from the Harvard Business Review blog.

"What's the Point?" 
An article that asks, "Few voters are swayed by newspaper
endorsements of presidential candidates. So why do editorial pages keep publishing them?"

"What Kind of Thinker Are You?" 
A quick test to determine what kind of creative thinker you are.

"We May Be Born With an Urge to Help" 
An article about some recent discoveries in psychology about the "altruism gene."

"Where Leaders Come From" 
If our age seems lacking in leadership, take heart. Warren Bennis says leaders aren't born,
they're made, mostly self-made.

"Why Changing the CEO May Not Change the Company" 
Research that indicates that change in company leadership accounts for roughly 10 percent of
the variance in corporate profitability.  The biggest factor in CEO success?  Luck.

"The Wisdom of Teams" 
A team is a small number of people with complementary skills who are committed to a common purpose,
performance goals, and approach for which they hold themselves
mutually accountable.

"Who Are Your Best Salespeople?" 
Link to an HBR article titled "Do You Know Who Your Best Salespeople Are?"

"Why Budgets Are Bad For Business" 
An article by Tom Stewart that details why the budgeting process is flawed.

"Why IPOs Still Use the Old Way" 
Even after Google's successful use of a modified Dutch auction for its IPO, many companies still use the old way for their IPOs.

"Women Fall Behind When They Don't Hone Their Negotiating Skills" 
A column  that recommends that women become more aggressive negotiators when asking
for raises and promotions.

"A World of Hits" 
An article that gives factual evidence that profits in the media and entertainment businesses
are still driven by blockbuster hits.

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